Privacy Policy

Safehold is committed to protecting the privacy of individuals and safeguarding personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how Safehold collects, uses, discloses, and protects personal information when you visit safehold.ca, submit information through our website, or request our services.

Last updated: January 29, 2026
Jurisdiction: Ontario, Canada

1. Information We Collect

We collect only the personal information that is reasonably necessary to provide physical home security assessments, services, and related communications.

This information may include:

Contact Information

Name, phone number, email address, and city or service area.

Property Information

Information you voluntarily provide about your home, such as door types, window locations, access points, layout considerations, and other details relevant to physical security assessments.

Communication Records

Messages, emails, call details, and notes related to inquiries, assessments, scheduling, or follow up communication. Calls may be recorded or monitored for quality assurance and training purposes where permitted by law.

Technical and Usage Information

IP address, approximate location, browser type, device information, pages visited, referral sources, and interaction data collected through cookies, analytics, and tracking technologies.

Safehold does not knowingly collect personal information from minors.

2. How We Use Personal Information

Personal information is used only for identified and reasonable purposes, including:

  • Responding to inquiries and assessment requests
  • Scheduling and conducting physical security assessments
  • Preparing and delivering assessment summaries, reports, or follow up information
  • Communicating about services you requested
  • Improving website performance, usability, and content clarity
  • Measuring marketing effectiveness and conversion activity
  • Maintaining internal records and quality assurance
  • Complying with legal and regulatory obligations

Personal information is not used for purposes unrelated to physical security services without consent.

By submitting personal information through our website, forms, self assessments, or by contacting Safehold directly, you provide meaningful consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

Consent may be withdrawn at any time, subject to legal or contractual restrictions, by contacting Safehold using the information provided below.

4. Cookies, Analytics, and Tracking Technologies

Safehold uses cookies and similar technologies to support website functionality, understand how visitors use the site, and measure marketing performance.

These tools may include:

  • Google Analytics
  • Google Search Console
  • Google Ads conversion tracking
  • Meta (Facebook and Instagram) conversion tracking
  • Call tracking services
  • Website performance, security, and hosting tools

These technologies may collect technical information such as IP address, approximate location, device type, browser type, referral source, and on site interactions.

By continuing to use this website, you consent to the use of cookies and similar technologies as described in this Privacy Policy. You may control or disable cookies through your browser settings. Disabling cookies may affect certain site features.

5. Email, Phone, and SMS Communications

If you provide contact information, Safehold may contact you by email or phone regarding your inquiry, assessment, scheduling, or requested services.

SMS messaging may be used in the future for appointment confirmations or service related communication where appropriate consent is provided. You may opt out of non essential communications at any time.

Safehold does not send unsolicited marketing messages.

6. Disclosure of Personal Information

Safehold does not sell personal information.

Personal information may be disclosed only in the following circumstances:

  • To service providers such as website hosting, analytics, CRM, communications, or marketing platforms, solely for business operations
  • To partners, only if you explicitly request services outside Safehold’s core physical security offerings
  • When required by law, regulation, court order, or legal process

All third party service providers are required to protect personal information in a manner consistent with this Privacy Policy.

7. Data Retention

Personal information is retained only for as long as necessary to fulfill the purposes for which it was collected or to comply with legal and regulatory requirements.

When personal information is no longer required, it is securely deleted, anonymized, or destroyed.

8. Safeguards and Security

Safehold uses administrative, technical, and organizational safeguards appropriate to the sensitivity of the information to protect personal data against loss, theft, unauthorized access, disclosure, copying, or modification.

While reasonable safeguards are used, no method of transmission over the internet or electronic storage is completely secure.

9. Access and Correction Rights

Under PIPEDA, individuals have the right to request access to the personal information Safehold holds about them and to request corrections if information is inaccurate or incomplete.

Requests may be submitted using the contact information below. Identity verification may be required before fulfilling requests.

10. Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in legal requirements, technology, or business practices. The most current version will always be posted on this page with the updated date noted above.

11. Contact Information

For questions, concerns, or requests related to this Privacy Policy or the handling of personal information, please contact:

Safehold
Toronto, Ontario, Canada
Email: privacy@safehold.ca

Safehold: Physical home security services for Toronto and the Greater Toronto Area.